The Challenge
Reliance Retail needed to dominate the OOH landscape across 6 major Gujarat cities during the peak Diwali shopping season to drive unprecedented footfall to their stores, competing with heavy noise from other brands.
The Solution
We deployed a massive network of 300+ prime billboard locations, 50 transit media wraps, and 100+ mall branding points, creating an unavoidable presence. The campaign utilized dynamic creatives that changed based on the days leading up to Diwali.
The Results
Measurable impact delivered through strategic execution.
Reach
Footfall Increase
Cities Covered
Total Sites
"Patel Publicity's strategic placements across arterial routes were instrumental in driving unprecedented footfall during our Diwali Mega Campaign. Their execution is flawless."
Rajesh Sharma
CMO, Reliance Retail Gujarat
Make Your Brand
Impossible To Ignore
Reach out to our outdoor advertising experts today to plan your next high-impact campaign across Gujarat.